Cai’s Dim Sum Catering

Cai’s Dim Sum Catering is a small business located in Southern Vermont. They specialize in using local Vermont ingredients to make authentic Chinese food with roots in Sichuan and Shanghai cuisine.

In October of 2020 Cai’s Dim Sum Catering reached out to me for a total rebrand of their business in the hopes of driving more traffic to their website and gaining more customers though an updated online appearance.

Computer on a kitchen table showing “catering offerings” from dimsumvt.com

Visit their website through the link below

Branding

I worked closely with the client to brainstorm a new look that would reflect the vibrancy and flavor of their food. A central theme which emerged was the importance of cooking and eating together as a family.